Echofy’s approach to channel management is uniquely focused on helping companies revolutionize their channel results because Echofy itself is unique. And Echofy is unique because it has assembled a management team which collectively has so many decades of unparalleled experience running both channel/partner programs and channel companies. From leadership positions at Microsoft, BEA Systems, Boeing Ventures, Hewlett-Packard and other top companies to founding roles at numerous startup companies, the Echofy team brings to the table a perspective that is grounded deeply in the real world of channel sales, marketing and management.

Dan Frumin, Founder, CEO and CTO
Dan Frumin founded Echofy in 2003, launching it as Adaptive Strategy. He grew Adaptive Strategy into a multi-million dollar revenue company before relaunching it as Echofy. His career has delivered a broad range of experience stretching from software engineering to channel program management. Prior to founding Echofy, Dan founded and ran ZapSpot, a software platform company. Previous to that, Dan held high level positions at Microsoft in both marketing and technical roles. Much of Dan’s achievement at Microsoft came in partner program management - expertise and experience he leveraged in creating the foundation for Echofy’s platform of channel management products and services. At Microsoft he managed core developer evangelism programs worldwide and was responsible for tremendous growth in these programs. Dan is a strategic advisor to software company Mission Research, as well as The Terpin Group, a technology public relations firm. He is also an advisor to Flywheel Ventures, a venture capital firm focused on information technology and physical sciences companies. Some of his previous technical work includes research on artificial intelligence at NASA’s Jet Propulsion Laboratory.

Dan is a native Spanish speaker, having grown up in Argentina. He holds a Bachelor's degree in Computer Science from Caltech.

Scott Fallon, President
Scott Fallon is unique in the industry for having both managed large partner programs and run a channel company. He was most recently president of a multi-state vertical software reseller where he increased new system sales four-fold in just two years and was named #1 reseller in the world for the core product. Prior to that he was VP, Developer Relations at BEA Systems where he created and built the function including launching a developer brand, portal, magazine and worldwide training tour. Other achievements included striking major partnering deals with companies such as ComponentSource and Yahoo. He also served almost a decade at Microsoft where among several roles he managed the breadth ISV partner program, growing it in size many times over, and created and launched Startup and Venture Capital programs. Additionally at Microsoft he managed the launch of .NET Enterprise Servers and led the effort for industry support during the landmark anti-trust trial faced by the company. Scott began his career in technology more than 20 years ago at Hewlett-Packard where he helped launch the company’s first CD-ROM product.

Scott holds a Bachelor’s degree in Chemistry from University of California, San Diego and an MBA from Carnegie Mellon University.

Sven Liden, Vice President of Product Planning and Services
Sven Liden brings over 17 years of management and technology experience to the Echofy management team. Sven was most recently the CEO and board chairman of TeachTown Inc., a privately-held firm which develops technology for children with special needs. He also founded and was the CTO of Fanlink Networks, a venture-funded wireless software company, the Program Director for Seattle-based Alliance of Angels investment group, a Business and Planning Analyst for Boeing Ventures, and has over a decade of management and consulting experience in various technology firms.

Sven holds a BS in Electrical Engineering from Arizona State University and an MBA from the University of Washington, where he was Ron Crockett Endowed Scholar, VASA Grand Scholar, Neal and Jean Dempsey Endowed Fellow and Alliance of Angels Fellow. He also did work in Physics at Harvey Mudd College.